Time: 19:30 - 20:20
Room: Houston Ballroom A
Measurements, scales and encoding schemes -- how do we do data, before we put it in a database? Most DBAs are fair on normalization and good the mechanics of their SQL product. But they do not know anything about how to actually design the data going into that database and its encoding! Would you really like to use Roman Numerals today? On a scale from 1 to 10, what color is your favorite letter of the alphabet?